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Woods Equipment Company simplifies and enhances voice communication with distributed IP telephony system from ShoreTel

Intuitive interfaces and remote management make VoIP migration easy for IT staff and users; scalable ShoreTel solution supports incremental deployment and delivers quick ROI<
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SUNNYVALE, Calif., October 3, 2005 - Woods Equipment Company, a leading manufacturer of attachments and implements for the lawn and landscape, agricultural, and construction markets, with 1,200 employees across the United States, prides itself on being an "all makes" distributor of replacement parts. Unfortunately, the "all makes" term also described a nationwide voice infrastructure that decades of acquisitions had spawned. VoIP seemed too complex and expensive a solution to this problem until a demonstration by ShoreTel cast the technology in a different light. A pilot installation completed the picture, and the Oregon, Ill.-based enterprise is now migrating its 10 sites to a single distributed ShoreTel voice system as quickly as budget and opportunity allows

"When we decided to proceed with our first ShoreTel installation by replacing the old Avaya system at our office and warehouse in Rockford, Ill., we gave ourselves only three days for the process," recalls Dave Cook, general Manager of IT at Woods. "It took just three days because the installation was so simple-and it continues to be simple."

"Before choosing ShoreTel, Woods Equipment evaluated a number of VoIP systems, including solutions from Cisco and Avaya," said Dennis Gorecki, Marketing Manager at Data Comm Networking Inc., a ShoreTel channel partner in Northern Illinois. "Woods almost did not purchase ShoreTel because it seemed too easy. They thought they were missing something." But the initial installation proved otherwise, and Woods has been a delighted ShoreTel customer ever since.

The Rockford installation went so well it was followed by implementations at offices in La Mirada, Calif., a warehouse near Cleveland, and a manufacturing plant in Gardner, Mass. Next on the list is a facility in Schofield, Wis. These plans are being aided and abetted by the quick ROI ShoreTel is delivering at the initial sites

ShoreTel gives Woods one distributed voice platform with a single system image and remote management. Moves, adds, and changes that used to require a truck roll from a third party and take hours or days can now be effected internally as fast as the network administrator can type. "ShoreTel takes the mystique out of VoIP," reports Cook

Woods' users agree as they enthusiastically embrace ShoreTel's intuitive Personal Call Manager interface. The PCM makes the paradigm shift to VoIP almost transparent, providing easy access to advanced features and functions that streamline communications and boost productivity

ShoreTel's tight Outlook integration gives Woods employees point-and-click dialing from address books and pops up contact information when customers call in. They also get unified messaging; voicemail messages are listed in a single inbox directory with e-mail. The voicemail messages can be listened to on the PC, and forwarded just like e-mail anywhere in the company

"ShoreTel is a wonderful time saver, for users and IT staff alike," sums up Cook

About Woods Equipment Company

Headquartered in Oregon, Ill., Woods Equipment Company is a leading manufacturer of attachments and implements for the lawn and landscape, agricultural, and construction markets. Woods also distributes a full line of replacement parts. Products are sold through a network of independent dealers throughout North America and are marketed under the brand names of Woods®, Alitec™, BMP®, Central Fabricators®, Gannon®, Gill® Wain-Roy®, WoodsCare™, and TISCO®. For more information, visit

About ShoreTel, Inc.

ShoreTel is the fastest growing IP PBX company in the United States and the leader in customer satisfaction. The company has shipped its groundbreaking solutions since 1998 and continues to outpace the rapidly expanding VoIP market with technological advances and sales that are doubling year over year. ShoreTel voice systems are designed to make businesses smarter, setting new standards for usability and manageability while reducing telecommunications costs. A uniquely distributed architecture extends enterprise-class voice services to every office and outpost, keeping employees fully connected wherever they go. A select, worldwide group of channel partners provide top-notch service and support. For more information, visit or call 1-877-80SHORE

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